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A one-of-a-kind, step-by-step guide to building a successful service business from the ground up. According to the Small Business Administration, ninety percent of service businesses will fail within the first five years. They fail not because they don't offer great services and products, but because the owners are uncomfortable with traditional marketing and sales. The result is a frustrated, isolated, and overwhelmed business owner who does not know there is an entirely different, highly successful approach to marketing and sales available. Now Michael Port shares his original proven system for getting more clients. Ninety-three percent of business owners who have used his seven core self-promotion strategies have experienced a thirty-four percent increase in their total number of clients and a forty-two percent increase in sales in the first year alone. This practical, wildly inspirational guide will lift you up and give you the confidence you need to comfortably and authentically market yourself and your services, tap into an endless supply of quality referrals, and watch your business grow.